Empowering Business Ideas for Women

 

 Your Guide to Entrepreneurial Success

 

My dear readers of NaariShaktii,

You always had a big dream,but the fuel to kindle the passion was lacking.

The good news is that you still possess the spark; all you need to do is rekindle your enthusiasm and pursue your goals.

Ask your inner self. Are you feeling the call to turn your dreams into reality?

Imagine yourself at the helm of your own business, where creativity meets strategy and passion fuels your dreams.

The possibilities are as vast as your imagination, from home businesses to cutting-edge tech startups. Let us discover business ideas that meet your personality, skills, values, and aspirations, empowering you to thrive in the entrepreneurial landscape.

Growing trend of women-owned businesses.

The growth of women-owned companies indicates a significant trend toward increasing women's economic empowerment. More women are breaking stereotypes and running influential businesses across industries. In addition to promoting diversity, this growth has a major positive impact on the world economy. The rise in female entrepreneurs is redefining success and creating an inspiration for upcoming generations of business leaders. So be it Rajani Pandit, Ritu Kumar, Richa Kar, or Falguni Nayar, age was never a barrier, and NaariShaktii kept on creating history.

 

Discover Lucrative and Fulfilling Business Ventures Tailored for Women

Let’s understand some basics before you choose your business.

 

Online Clothing Boutique

For an Indian online clothing store to succeed in the cutthroat e-commerce industry, a few crucial procedures must be followed. Start by conducting market research and choosing your niche and target customer, which fits with the newest trends in fashion. To guarantee legal compliance, get the required licenses and registrations, such as business permits and GST. Build a website to accepts secure payment and has excellent catalog images to present your merchandise. Use social media advertising, SEO, and other digital marketing techniques to draw in prospected clients. Regularly review performance metrics to refine your tactics and adjust for shifting market conditions. In India's expanding digital economy, opening an online clothing boutique can succeed with careful strategy and execution.

Licenses and Credentials: GST registration is essential. No specific credentials are required, but an understanding of fashion trends is advantageous.

Criteria: passion for fashion, understanding of customer preferences.

Skills: sourcing, e-commerce operations, social media marketing.

Earning Potential: Rs. 30,000– Rs. 2,00,000+ per month, based on marketing reach and product variety.

Investment: Rs. 50,000–Rs. 2,00,000 for inventory and website development.

 

Catering and Food Delivery Service

Launching a catering or food delivery service with a cloud kitchen in India requires careful planning, compliance with regulatory requirements, and a focus on operational efficiency and customer satisfaction. Begin by obtaining an FSSAI license, essential for ensuring food safety standards. Register your business as a legal entity and secure local permits. Choose a strategic location for your cloud kitchen, optimizing proximity to customers and operational efficiency. The cloud kitchen model offers scalability, cost-effectiveness, and flexibility, making it an attractive option for aspiring entrepreneurs who are looking to enter into the dynamic catering and food delivery industry in India. Successful ventures hinge on culinary expertise, efficient kitchen management, and adept use of technology for order processing and customer engagement. Invest in robust infrastructure, including kitchen facilities and delivery logistics. Marketing efforts should focus on digital channels and collaborations with food delivery platforms to maximize visibility and customer acquisition.

License and Credentials: FSSAI License, Business Registration, Local Permits

Criteria: strategic location, customer-focused menu

Skills: Culinary Expertise, Operations Management, Logistics, Digital Marketing, Customer Relations

Earning Potential: Rs. 50,000–Rs. 3,00,000+ per month, depending on orders and event bookings.

Investment: Rs. 3,00,000–Rs. 5,00,000 for kitchen equipment, ingredients, and initial marketing.

 

Daycare and Childcare Services

Launching a daycare and childcare service in India offers a fulfilling opportunity to contribute to children’s development while building a sustainable business. It can be a successful venture both financially and personally, catering to the increasing demand from working parents for safe and nurturing environments for their children. By obtaining the licenses, focusing on quality care, and making strategic investments, you can build a trusted go-to childcare centre that your community needs. With the right mix of passion, planning, and professionalism, your daycare service can thrive and become a cornerstone of early childhood education in your area.

Licenses and Credentials: state-specific childcare licenses and safety certifications.

Criteria: accessible location for parents and children, safe, hygienic, ventilated, ample space for free play, trained staff.

Skills: childcare, basic first aid, interpersonal skills, and business operations.

Earning Potential: Rs. 5,000–Rs. 10,000+ per month per child or more, based on services offered and location.

Investment: Rs. 50,000–Rs. 3,00,000 for space rental, toys, and safety enhancements.

 

Digital Marketing Consultancy

There is no better time than ever to turn your passion for digital marketing into entrepreneurship. Starting a digital marketing consultancy in India might be a lucrative opportunity in the era of the country's booming digital landscape. Begin by registering your consultancy as a legal entity, such as a sole proprietorship or LLP. Learn and earn credentials through certifications from platforms like Google Ads. Choose your potential clients, location, online portfolio, and social media marketing strategy, and you are good to go. Identifying your niche will be even more lucrative.

Licenses and credentials: registration is recommended. No specific credentials are required, but certification in digital marketing is advantageous.

Criteria: creative and analytical mindset, understanding of digital platforms, social media influence

Skills: SEO, digital marketing, creative ideas, content creation

Earning Potential: Rs. 40,000–Rs. 2,50,000+ per month, depending on client base and project scope.

Investment: Rs. 20,000–Rs. 1,00,000 for software subscriptions and initial marketing.

 

Fitness Instructor

With health and wellness gaining prominence, becoming a certified fitness professional can be a rewarding career choice. Your passion for fitness can help you kickstart your journey. Be it yoga, Zumba, Pilates, aerobics, no-gym exercises, or dieting, you can choose your expertise and get your credentials. Identify your customer, location, and business model. Do you want to do it for groups or personal sessions?

Licenses and Credentials: Local licenses and accreditation are preferred.

Criteria: Knowledge and relevant experience working on the fitness form

Skills: fitness, result-oriented methods, customer relations

Earning Potential: INR 500–INR 1500 per session per person for a group session. I can go up for a personal session.

Investment 50000–INR 100000 for credentials, licenses, equipment, marketing, and location

 

Coaching and consulting

Embarking on a coaching and consulting journey in India can be a rewarding venture, combining expertise with the opportunity to guide others towards success. It's easy to start, even from home, and can be scaled as you grow. Begin by registering your business as a legal entity, such as a sole proprietorship or LLP, ensuring compliance with local regulations. While specific licenses may not be mandatory, obtaining certifications relevant to your field (such as from the ICF for coaching or industry-specific certifications for consulting) enhances credibility. Identify your niche and target audience based on your expertise and market demand and plan your growth strategy.

Licenses and Credentials: Local licenses and industry-specific certifications are preferred.

Criteria: market needs and relevant experience working in the niche

Skills: Interpersonal skills, communication, networking, result-oriented methods, marketing, and analytics are a plus.

Earning Potential: INR 30000–INR 50000 per month. Can go up with growth

Investment: INR 20000–INR 100000 for software, equipment, marketing, and location

 

Freelance Writing

Entering the world of freelance writing in India offers a flexible and rewarding career path for those passionate about wordsmithing. To begin, you do not need specific licenses for freelance writers in India. However, establishing yourself as a legal entity, such as a sole proprietorship, can offer advantages. While not mandatory, certifications in areas like content writing or copywriting from platforms such as HubSpot or Udemy can enhance credibility. Identify your niche and target audience. Clarity in your specialization helps attract clients looking for specific expertise. So set up your home office, and you are all set.

Licenses and credentials: Not required.

Criteria: niche identification, strong writing skills, attention to detail, and the ability to meet deadlines

Skills: research proficiency, knowledge of various writing styles, marketing your work

Earning Potential: INR 10000–INR 50000 per month. Can go up to 1L or more.

Investment: INR 5000-INR 100000 for software, laptops, tools, and marketing

Importance of financial independence for women

How can women achieve financial independence?

 

Women must know how to make money, save money, and grow money.

 

In this era, where we talk about gender equality, women empowerment, diversity, inclusion, etc. How much we have understood the subject and what does it really mean?

 

What is financial independence for women?

 

Economic independence for women does not just mean that women can support themselves financially without relying on a spouse or partner. It ensures that women have control over their financial resources, can make their own financial decisions, and are not financially dependent on others for their livelihood.

 

What stops women from having financial independence

 

Many working women encounter a prevalent issue: despite earning an income, they often lack the knowledge, freedom, or both to make autonomous financial decisions. This predicament arises from various factors, including culture, traditions, education, family expectations, or control exerted by partners or family members.

 

Take control of your finances

 

Over the past decades, we have made some progress in generating the space for women in our workforce. No doubt, the numbers have improved significantly but that is not enough. Many women usually do not realize until it is too late that earning is not just all. Women must have control over their finances and be able to make decisions that serve their best interests.

 

Learn before it is too late

 

Women face this hard truth when encountered in situations like divorce, the death of a spouse, or the loss of a job, or wherever she is caught up alone struggling with money

Achieving this may necessitate engaging in open and honest conversations with partners or family members, establishing boundaries, seeking financial education or assistance, and drawing support from organizations that empower them to manage their financial futures effectively.

 

Build assets in your name

 

Investing and having assets in your name can be a powerful way to build wealth and secure your financial future. By putting your money into stocks, real estate, or other assets, you have the potential to see your wealth grow over time.

Whether you are saving for retirement, building a nest egg, or simply looking to grow your wealth, investing in assets can be a key way to achieve your financial goals. So do not underestimate the power of investing in your name – it could be the key to achieving financial freedom and success in the long run.

 

 

Break the barriers and unlock your potential

 

To grow their wealth, women need to make smart investing decisions.

 

Steps to help women build their financial portfolio:

 

1. Educate yourself: Learn about various investment possibilities, such as stocks, bonds, real estate, and mutual funds. Understand the risks and advantages of each investment type.

 

2. Set financial goals: Determine your short- and long-term financial objectives. This will enable you to make better-informed investment decisions that are consistent with your goals.

 

3. Diversify your portfolio: To lessen the risk, spread your investments across multiple asset types. Diversification helps safeguard your portfolio from market swings while potentially increasing returns.

 

4. Seek professional advice: Consider working with a financial advisor who can offer specialized investing advice based on your objectives and risk tolerance.

 

 

5. Stay informed: Follow market trends, economic news, and investing opportunities. Regularly assess your portfolio to ensure it is in line with your financial objectives.

 

By making smart investing decisions and staying informed about financial options, women can take control of their wealth and build a strong financial future.

 #NaariShaktii

Problems faced by women entrepreneurs

 

                                                    
                                    

Women entrepreneurs - Challenges and success stories                                                                     

Over the past few decades, women entrepreneurs have made significant strides, breaking through the traditionally male-dominated business world. Their determination, innovation, and fresh perspectives have set new benchmarks and shifted paradigms. There is a rising trend of women entrepreneurship around you. You will tell me the big names you saw on the shark tank. But do you know it is still a very small percentage?

Women still face challenges in getting financial support to start their dreams.

Securing capital is a major challenge for all entrepreneurs, but it is often exacerbated for women. Women-led firms receive a disproportionately low share of venture capital financing compared to their male competitors.

Women still lack support from their families to start their ventures. 

There is a lack of support from the family emotionally, morally, and even financially She keeps juggling between her and the family's needs. Societal expectations regarding caregiving roles create additional pressure on women entrepreneurs

Who is the source of strength behind the successful women entrepreneur-

They say there is always a woman behind a successful man who supports him silently but strongly in achieving his goals. But ever wondered who is behind a successful woman, is there a supporting man? an inspiring woman? Or financial needs to survive? or a zeal to create a positive impact in society? or find her individuality? or financial independence? Or a mix of all.

Women add a dimension to the area they step into

Women sure are not inferior, but the patriarchal society struggles to understand her strength. She brings in a new character, flavor, fresh perspectives, and innovative solutions to the work. She is an excellent multitasker and understands the pains of the other half of the society whose voice was often unheard. Their influence extends beyond business, shaping economies and communities worldwide. As they continue to break barriers, their impact grows stronger.

 

So, it's time not to prove yourself to fit in men’s shoes but to create a custom-fitted shoe that suits a woman's style.

Our inspirations - First generation Women entrepreneurs in India

Let us celebrate their achievements and recognize the contributions of first-generation women entrepreneurs who have defied norms, shattered glass ceilings, and left an indelible mark on the business landscape.

 

 

1.      Aditi Gupta: Co-founder of Menstrupedia, Aditi Gupta is a social entrepreneur who educates young girls about menstruation through innovative comic books and online resources. knowledge.

2.      Anisha Singh: As the founder of Mydala, Anisha Singh has revolutionized the coupon and discount industry in India

3.      Shradha Sharma: The founder and CEO of YourStory, Shradha Sharma has created a powerful platform that shares inspiring stories of entrepreneurs, startups, and changemakers.

4.      Upasana Taku: Co-founder of MobiKwik, Upasana Taku has played a pivotal role in shaping India’s digital payment landscape.

5.      Kiran Mazumdar Shaw: A trailblazer in the biotechnology industry, Kiran Mazumdar Shaw founded Biocon Limited.

6.      Ghazal Alagh: Co-founder of Mamaearth, Ghazal Alagh has championed natural and toxin-free personal care products. 

7.      Neeru Sharma: As the co-founder of Infibeam Avenues, Neeru Sharma has contributed significantly to e-commerce and digital payment solutions. 

8.      Sugandha Malika Sadani: Sugandha Malika Sadani founded Gush, a brand that focuses on sustainable and eco-friendly menstrual hygiene products. 

9.      Ruchi Garg: Ruchi Garg co-founded Venuelook, an online platform that simplifies event planning and venue booking. India.

10. Ankita Gaba: Ankita Gaba, known as the “Social Media Queen,” has made significant contributions to digital marketing and social media strategy. age.

These women entrepreneurs have not only built successful ventures but have also paved the way for future generations. Their resilience, vision, and determination continue to inspire aspiring entrepreneurs across India

 

Women in Sports

Indian Women in Sports

The history of Indian sportswomen is a narrative of resilience and triumph over adversity. Historically, Indian sportswomen have had to contend with a lack of infrastructure, inadequate training facilities, and minimal financial support. Cultural expectations often dictated that women should prioritize domestic responsibilities over athletic pursuits, leading to fewer opportunities for girls to engage in sports. They have been breaking barriers and setting new benchmarks, inspiring millions with their dedication and achievements.

 

All these remarkable women from diverse cultural backgrounds have not only excelled in their respective sports but have also become beacons of empowerment and perseverance. Their records and accolades reflect their hard work and determination. They serve as role models, encouraging young girls across the nation to pursue their dreams and break the glass ceiling in every field, including sports. The legacy of these sportswomen continues to inspire and shape the future of Indian sports.

 

 

 

The Phogat Sisters - Wrestling Royalty 

The Phogat sisters, notably Geeta and Babita, have become synonymous with women’s wrestling in India. Their stories of overcoming societal pressures and excelling in a male-dominated sport were popularized by the Bollywood film ‘Dangal’. They have won multiple medals at the Commonwealth Games and have represented India at the Olympics.

 

Deepika Kumari - The Archer Extraordinaire

 Deepika Kumari is a former world number one archer and has won numerous medals at the World Archery Championships and other international events. Her journey from a small village in Jharkhand to becoming an archery sensation is a tale of true grit and determination.

 

Sania Mirza - The Tennis Champion

Sania Mirza has put Indian tennis on the global map with her exceptional doubles play. She has won several Grand Slam titles in doubles and mixed doubles and has been an inspiration for many young tennis players in the country.

 

Jhulan Goswami - The Cricket Pace Spearhead

Jhulan Goswami is one of the fastest female pacers in the world of cricket and has led the Indian women’s cricket team’s bowling attack for many years. She holds the record for the highest number of wickets in Women’s One Day International cricket.

 

Santhi Soundarajan 

The Track and Field Star -Santhi Soundarajan has won 11 international medals for India in track and field. Despite facing gender scrutiny, she has persevered and continues to inspire athletes across the nation.

Sakshi Malik 

The Wrestling Trailblazer-  Sakshi Malik captured the nation’s heart by winning a bronze medal in wrestling at the 2016 Rio Olympics. Her victory was a moment of pride and a breakthrough for Indian women in the sport of wrestling.

 

Rani Rampal - The Hockey Maestro

Rani Rampal has been a key player for the Indian women’s hockey team and has played a pivotal role in their successes on the international stage. Her leadership and skill have been instrumental in the team’s achievements.

 

Dutee Chand - The Sprint Queen Dutee Chand 

She is a national champion in the women’s 100 meters event and has represented India at various international competitions. She has overcome personal and professional challenges to become a top sprinter for the country.

 

Harmanpreet Kaur - The Dynamic Cricketer

Harmanpreet Kaur’s aggressive batting style has made her a star in the Indian women’s cricket team. She has played several match-winning innings and is known for her leadership on the field.

 

Hima Das

The Dhing Express Hima Das, also known as the ‘Dhing Express’, is an Indian sprinter who has won multiple medals at the Asian Games and holds the national record in the 400 meters event.

 

These women have paved the path for new ones to achieve their dreams and list will keep growing.

 

 

Sports woman	Sport	Notable Achievements	Medals/Titles	National Awards	Years
P.V. Sindhu	Badminton	Olympic Silver (2016),  Bronze (2020),  World Champion (2019)	2 Olympic Medals,  5 World Championship  Medals	Padma Bhushan,  Rajiv Gandhi  Khel Ratna	2016, 2020, 2019
Saina Nehwal	Badminton	Olympic Bronze (2012),  Multiple CWG and  Asian Games Medals	1 Olympic Medal,  Multiple CWG and  Asian Games Medals	Padma Bhushan,  Rajiv Gandhi  Khel Ratna	2012
Mithali Raj	Cricket	Highest run-scorer in women’s  international cricket	Led India to two  World Cup finals	Padma Shri,  Arjuna Award	2015, 2003
Mary Kom	Boxing	Olympic Bronze (2012),  6 World Championship Golds	1 Olympic Medal, 6 World  Championship Golds	Padma Bhushan,  Rajiv Gandhi  Khel Ratna	2012
Karnam  Malleswari	Weightlifting	Olympic Bronze (2000)	1 Olympic Medal	Rajiv Gandhi  Khel Ratna	2000
Sania Mirza	Tennis	Multiple Grand Slam titles  in doubles and mixed doubles	6 Grand Slam Titles	Padma Bhushan,  Rajiv Gandhi  Khel Ratna	2004
Geeta Phogat	Wrestling	Commonwealth Gold (2010)	1 Commonwealth  Gold Medal	-	2010
Babita Kumari	Wrestling	Commonwealth Gold (2014)	1 Commonwealth Gold Medal	-	2014
Vinesh Phogat	Wrestling	Commonwealth Gold (2018) , Asian Games Gold (2018)	1 Commonwealth Gold Medal,  1 Asian Games Gold	Rajiv Gandhi  Khel Ratna	2018
Dutee Chand	Athletics	National record in women’s  100 meters	-	-
Hima Das	Athletics	Asian Games Gold (2018)	1 Asian Games Gold Medal	Arjuna Award	2018